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The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.
by Kelly, Francis J, 1956- | Silverstein, Barry, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KE BR.
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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.
by Perry, Alycia | Wisnom, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 PE BE.
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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.
by Bhargava, Rohit. Material type: Book; Format:
regular print
Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BH PE.
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.
by Moffitt, Sean | Dover, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 MO WI.
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Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.
by Post, Karen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 PO BR.
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / Dave Kerpen.
by Kerpen, Dave. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.872 KE LI.
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The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess.
by Burgess, Cheryl | Burgess, Mark, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 BU SO.
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Manager's guide to online marketing by Jason D. Weaver
by Weaver, Jason D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 WE MA.
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson.
by Amos, James | Emerson, B. J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 AM TA.
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Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright
by Wright, Ted, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 WR FI.
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Instagram power : build your brand and reach more customers with the power of pictures Jason G. Miles
by Miles, Jason G. Material type: Book Publisher: New York : McGraw-Hill Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 MI IN.
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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson
by Goodson, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 GO UP.
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